Revolutionary partnership brings quality porcelain to new home buyers.
Athena Surfaces, a leading manufacturer of kitchen worktops based in the UK, is proud to announce a ground-breaking, national partnership with Bellway Homes, the renowned house builder. This collaboration will allow Athena Surfaces to offer their innovative porcelain worktops to Bellway customers at the same price as quartz worktops, bringing high-quality and durable kitchen surfaces to new homes across the country.
Porcelain has been a premium option for a long time, but it has come with a premium price tag. By working with Bellway and Mirage Porcelain, Athena Surfaces can now make the aspirational affordable, bringing porcelain surfaces to home buyers across the UK at quartz worktop prices.
Porcelain worktops offer numerous advantages over quartz, making them an excellent choice for modern kitchens. Porcelain is completely non-porous, ensuring it remains hygienic and resistant to stains. Its UV resistance means it won't fade or discolour over time, maintaining its vibrant appearance even in sunlit spaces. Porcelain's durability is unmatched, with the ability to withstand high temperatures and resist scratches that can mar quartz surfaces. Additionally, porcelain is a more sustainable option, aligning with eco-conscious design trends. These benefits make porcelain worktops a superior choice for homeowners seeking a durable, hygienic, and aesthetically pleasing kitchen surface.
Quartz worktops are being discussed almost daily in the media currently, with regards to Silicosis, Safe Practice & the HSE. Australia has banned quartz and other Governments including in the UK have begun to look into the potential health risks involved in the manufacturing of quartz worktops. The hazard comes from prolonged exposure to dust where safe manufacturing processes are not followed and, although there seems to be no harm for homeowners, it is a growing topic of discussion. Porcelain doesn’t have this same issue and so offers a fantastic alternative to anyone who has been offering quartz up to now.
Athena Surfaces has overcome the manufacturing challenges associated with porcelain worktops through innovative processes and investment in the latest technology. By partnering with Mirage Ceramiche, a renowned Italian porcelain manufacturer with over 50 years of experience, Athena has gained access to high-quality materials which, when combined with their advanced manufacturing techniques allows them to fabricate beautiful worktops at a fraction of their competitors costs. Athena has also recently invested in a larger manufacturing facility in Worcester to help with their sustainable manufacturing practices, such as water recycling and packaging repurposing, to minimize environmental impact while ensuring product quality. This 4-acre site also enables Athen to hold large quantities of stock further ensuring their excellent service levels are never compromised.
Adam Miles, Managing Director of Athena Surfaces explained, “We’re really excited to be working with Bellway Homes on porcelain upgrades into their beautiful homes. It’s the perfect product for worktops and, for a long time it’s been an ambition of mine to be able to enable volume house builders like Bellway to offer this product to their customers as a viable alternative to quartz.”
Maria Seed, Group Sales & Marketing Director at Bellway said, “Our collaboration with Athena has been seamless, and we can always rely on their team to provide a highly efficient and effective service.”
In summary, Athena Surfaces has teamed up with Bellway to offer top-quality porcelain kitchen worktops at a similar price to quartz worktops. This partnership allows Bellway customers to upgrade to porcelain, which is more durable, scratch-resistant, UV-protected, and hygienic. Additionally, porcelain has a lower silica content than most quartz options, avoiding health risks associated with quartz. Athena’s sustainable manufacturing practices further enhance the appeal of this eco-friendly option, providing homeowners with a superior, affordable choice for their kitchen surfaces at the best possible value.
ABOUT ATHENA SURFACES
Athena Surfaces is a leading manufacturer of kitchen worktops based in the UK since 2014. With a focus on providing high-quality, durable, and aesthetically pleasing surfaces, Athena Surfaces offers a range of products, including quartz, natural stone, sintered stone, and porcelain.
The company is committed to delivering exceptional service and value to its customers, including housebuilders, developers, and kitchen retailers. Through its innovative approach and dedication to customer satisfaction, Athena Surfaces has become a trusted name in the industry.
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